Black sinamay spiral dressed with white azalea inspired, silk taffeta flowers

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Supporting the Designers of Tomorrow
Pure London champions Prince’s Trust rising Milliner

As Royal Ascot comes to a close, fresh on the scene, award winning British milliner, Elise Gustilo, is ramping up to get ready for Pure London SS19. Held from 22nd - 24th July, Pure London has built a reputation for being the top trade show when it comes to inspiration and buying in fashion.

Pure London organisers, Ascential Events, have offered Elise a complimentary stand to showcase, spotlighting the young designer’s talent. Building upon a successful career in fashion – including designing uniforms for London’s prestigious 5* hotels and working in luxury womenswear for Haute Couture House Ralph & Russo – Elise has been a prime candidate for attracting support since starting her business in 2018.

Before and after launching, Elise has received tremendous support from The Prince’s Trust, who are the official charity partner of Ascential. Working closely with a mentor through their Enterprise Programme, she was also awarded a place on the Cockpit Arts/The Prince’s Trust Creative Careers Programme 2017, granting her a studio space and craft specific support at Cockpit Arts. Enterprise Programme Executive, Stuart Taylor, says, “Elise started on The Prince’s Trust Enterprise programme with a clear vision of what she wanted to achieve. Her work is at the highest end of the market and I expect to see her achieve great things.”

When choosing to focus her fashion career on millinery, Elise was trained using traditional techniques by the legendary Rose Cory, Royal Warrant Holder to the late Queen Elizabeth the Queen Mother. Her initial collection – Seven – inspired by the 007 classic ‘From Russia with Love’, has had great interest and generated her first commission from Michelin Starred restauranteur, David Moore. Himself a trustee of Cockpit Arts, he spotted Elise’s exhibition at an Open Studios event and was quick to commission a hat for himself.

Most recently, Elise is gaining accolade for her contemporary creations, including winning the Commercial Appeal Award in the Feltmakers Design Competition. This piece was on display during London Craft Week and commercial appeal is exactly what Elise is going for, “I want to create hats and headpieces that are wearable art, designed to make a statement in a stylish way that makes the wearer feel unique and confident. I want to enable people to have fun expressing their personality through headwear.”

Elise can be found at stand V149 in the Accessories Concept area at Pure London. This is a new area, launched last season and growing rapidly.


Elise Gustilo is an Award Winning Millinery Designer creating exquisite, handmade hats & headpieces for shows, weddings and special occasions. Her creations are for those looking to purchase luxury headwear. Every hat is made-to-order and is available from one of Elise’s collections or through her bespoke design and creation service. Individual commissions and small batch orders are welcome. Please get in touch through the website or visit stand V149 at Pure London.

About Pure London:

Pure London is the UK's leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an Ascential event.

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